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We see all types of mistakes at Facebook, and one of them is being sporadic with your social marketing. The difficulty with this concept of being even and regular in your marketing is about simply being there for your market. A very typical scenario is to get involved and engage your market, and as often takes place you start to get a little sluggish in your efforts. To make up for that, you instantly appear out of nowhere and post some status messages. Possibly, since you are in business, you make a decision to hit them with some promo links. All right, we will tell you that doing business in that way will not make you well known with your readership. The people in your market, and they might be your fans, know full well that you have been gone, and the links are a undesirable idea. You can remedy this by easing back into things and forget any promotional links for a little while.
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